Marketing Director

Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.

Key Responsibilities:

• Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials.
• Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
• Collaborate closely with Product Development, Sales, and Operations to ensure strong alignment between market needs and product innovation.
• Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making.
• Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
• Manage and develop a high-performing marketing team and agency partners.
• Monitor performance metrics and optimize strategies to maximize ROI.

Candidate Profile:

• 8-10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors.
• Demonstrated success in product marketing, brand strategy, and market development.
• Strong business acumen with the ability to communicate technical products in commercially compelling ways.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.